Hi! Today we are talking about an advertising campaign for the Sephora brand in Turkey. The advertising campaign was launched before the New Year to increase the awareness of the New Year sets. We needed to attract an interested audience to the site. For this purpose, we used an interactive Rich Media banner with a presentation of New Year sets and set up targeting on different parameters: - Socio-demographics - women from 25 to 54 years old. - Interests - cosmetics, fashion, shopping, gifts and other relevant. Due to daily optimization - our managers selected sites that showed the best CPC and results - we managed to exceed the plan of impressions by 2% and the plan of clicks by 18%! Advertisment, byyd.me
